While reading Ms Pike's blog on designer PR, I really started thinking about it. It is true, PR really is going places. When I look back, a good 10 years ago, my sister really wanted to study PR. She was told that basically it is a "glorified secretary", a term I have come to hate since the "older", clearly uninformed generation still think is what I am studying to become. But what they don't know is that although there is a lot of admin, PR is so much more and such an exciting field to be in.
With technology developing at such a rapid pace PR is becoming more and more exciting. As Ms Pike mentioned PR is all about conversation and building and maintaining relationships through communication and that Advertising is taking a back seat to PR these days. This means it is our time to shine and there are so many ways in which we can do this.
I am really excited about entering this industry next year and start making use of all the opportunities, although there is still so much that I need to learn. I mean, I did not even know about Twitter. As a PR these days you need to be aware and on top of all the new social and technological trends in order to make a success of your carreer.